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It involves parameters that differentiate the product from the competitors in the same category. Positioning means how consumers rate Magnum in comparison to other ice cream brands such as AmulBaskin-Robbins, and Mother Dairy. They also happen to be the main competitors of Magnum. Magnum's positioning strategy can only be sustained if it continues to deliver the promised consumer value. The quality and price positioning state higher price for higher quality. When Magnum was launched in India in Februarythe Magnum Pleasure Patrol was an activation executed as part of the launch.
Over people across Mumbai and Pune got to taste Magnum ice cream samples from 22 nd February to 24 th February, A luxury vehicle visited gourmet cafes, malls, and heavy foot fall areas with an emcee and a camera crew capturing people's reactions after their first bite of Magnum's ice cream. There was another campaign in which people gaming marketing strategy their idea of pleasure, be it a day at the spa or unlimited shopping. They were put through the Magnum Pleasure test that required them to choose between Magnum and their gaming marketing strategy of pleasure after having tasted kostenlos romme spielen gametwist ice cream. Understandably, all resistance failed while Magnum scored on the test. The Magnum marketing team came up with a rich media mobile ad campaign that would allow users to directly tweet from within the mobile ad. The mobile ad campaign was part casino betrug an all-encompassing marketing strategy that included both ATL and Theme, game house spiele kostenlos pity executions.
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The person who collected the most points won. One could either Tweet or put up a unique code on Twitter to participate. By providing consumers an interface to Tweet within the ad, the campaign got them talking about the brand and their experience with Magnum Infinity. It helped Magnum gaming marketing strategy connect with the intended audience and generated a buzz among people about Magnum Infinity. The campaign also ensured continuous user engagement and increased the brand-recall. The winners' selfie with Kareena shall also gaming marketing strategy featured in the Times City edition.